Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook, to Twitter, to LinkedIn, to YouTube, and the list goes on and on. To many, social media can seem like an overwhelming black hole of time with no end in sight. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business.