Why are backlinks important? Backlinks are another jargon term for links that “come back” to your blog via blog post articles, blogrolls, comments, and such on other blogs. They are also known as referrals or incoming links. In the world of Google PageRank™, links to your blog count. The more incoming links the better, right?


Semi-right. Yes, incoming links to your blog count, but Google now uses TrustRank™ in their algorithm. Though it’s usage is still in its early days, TrustRank evaluates incoming links based upon the page ranking and “quality of trust” of the blog sending the links to your blog, the keywords within the two linking blogs, and a lot of other information and details. If the data doesn’t add up, that incoming link might not mean much. If the data does add up, it could be a boon to your blog and its page ranking.

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