Advertising – love it or hate it, it’s often the very first impression a candidate has of your organisation. Why? Because most candidates, when looking for a new job will start browsing the job boards. But amazingly, many recruitment consultancies really let themselves down through poor external communication – and that’s not only a bad reflection on the brand – but it also means that response rates will be low or irrelevant. And in turn that means your money is going to be wasted!


How many of you really think carefully about how an advertisement will sell most effectively and therefore attract targeted candidates? How many or your advertisements have tired stock phrases such as ‘our client’ and ‘the successful candidate’? How many or you see advertising as a chore rather than a tool to increase your chances of earning more revenue?

Read more: http://website101.com/jobs/how-recruit-candidates-search-seo/#ixzz19bTNkthz

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